11 Key Questions to Ask Yourself When Choosing the Right Investment

By Avantis Wealth - September 30, 2021

We all want to know what’s going to be the ‘best’ investment for us individually. The answer to this lies at the intersection of two critical elements.


The first element is about you:

  • What exactly do you want to achieve and in what timescale?
  • What are your expectations of risk and return?
  • And, are these expectations realistic?

We all want to make 20% a year or more and have negligible risk, but in general, that is not how the markets work.

The second element is about the marketplace:

You might decide that the profile and characteristics of a particular investment fit your investment plans. But if that investment is highly-priced, perhaps perceived to be carrying a value towards the top of the market, then maybe its time to think again.

The interplay between these two elements is dynamic.

Your needs, resources and timescales may frequently change, and the marketplace certainly does.

Whether you use an independent advisor, or you take the responsibility to invest yourself, there are some key questions that it is worth asking yourself and noting the answers:


11 Key Questions to Ask Yourself
When Choosing the Right Investment

  1. What is your investment horizon in years?
  2. How much do you plan to invest?
  3. What percentage of your total investment portfolio will it be?
  4. Can you afford the risk of losing the whole investment?
  5. Can you afford to lose any of the investment?
  6. What realistic annual return/interest/profit would have to be delivered for you to be happy with the investment?
  7. How strongly do you want there to be a layer of security to protect your capital in the worst case that the investment fails?
  8. Are you looking for income now, or building your capital pot for later?
  9. How much pain would it cause if your return of capital was delayed (say) by 6 months? A year? More than a year?
  10. Do you prefer to know that your capital value is fixed no matter what, or do you prefer to take a punt on future capital growth?
  11. How much do you want your income to be predictable and agreed in advance, both in amount and when it is paid?
Download our Current Avantis Portfolio

Information Download

Download our Current Avantis Portfolio

Download our latest portfolio of investments available in PDF format that summarises our latest range of income investments.

We promise that we won't SPAM you.